Outsourcing Your Brand

Who knows more about your company than you, the owner? We at J&A DC don't pretend to know more about our clients' businesses than they do. What we do know however, is that running a business takes a lot of time and those time constraints can prevent owners from creating and building their digital brand. Digital branding is a fancy way to explain the online presence that a company has. It includes but is not limited to the social media that the company uses, the company website and any form of online interaction between potential customers and the company. Some companies may have all their websites created or their social media handles, but are they actively utilizing those platforms to their full potential?

Does it surprise you to know that social media drives most consumers' buying decisions? According to SearchEnginewatch.com, “54% of social media users use social media to research products and 71% are more likely to purchase products and services based on social media referrals”. This is just one source of the wealth of stats that prove we are using social media to guide our product purchasing decisions more than ever. Just think about your life personally. When was the last time you scoured the internet to find info on a product you inevitably bought? The Covid 19 Pandemic had people online and, on their phones, more than ever before. We have increased social media usage at alarming rates and this increase is not being matched by the online presence of companies. Large and small companies need to scale their online presence if they want to continue being competitive in their markets.

So how with no time and a lack of digital marketing expertise can a company compete online with other brands? The answer is J&A DC. We created this business for that exact predicament. We created our company for the chef who wants to show the world his food. We created it for the personal trainer who wants to help people slim down and shape up. We built our company to help all these small business owners who can only do so much in a day. Don't underestimate the power of your digital brand. You have the business, and we have the time. Let's get together and build something digitally sublime.